The course will be included in ENEB’s programs and it will help you understand, from a business point of view, the main disciplines needed for leading a big company.
The modules developed in the course offer you the point of view from the next professionals in each area, through their strategies and success cases.
In this course students will get familiarized with the three most important financial states used in companies; the income statement, the balance sheet and cashflow.They will discover the financial ratios and they will learn how to use a company’s health indicators.
In this course students will learn the process to create a solid business case; defining the opportunity, exploring the options, analyzing alternatives, evaluating risks, creating an implementation plan and presenting the case to the interested parties.
In this course students wil learn the fundamentals of marketing, so they can better serve their internal and external clients. They will discover the factors that influence a purchase, how to carry our client research and how to create an effective marketing strategy.
In this course students will learn what it means to measure the performance of a group or organization, and why performance measuring is important. They will explore three common systems to measure a group’s performance – including the choice of which aspects of the group should be measured; selecting the adequate performance goals for a group; analyzing and interpreting data under the chosen metrics; avoiding common mistakes, such as using too many metrics or establishing unrealistic goals.
In this course students will learn how to successfully negotiate deals that benefit their future organization. In addition, they will also learn how to prepare themselves for a negotiation, how to carry out tactical discussions, how to avoid common mistakes and to overcome obstacles. They will have the opportunity to learn strategies and best practices from business leaders, authors and mentors, such as Guhan Subramanian, Steven Rogers, Blythe McGarvie y Bill Taylor.
In this course students will learn how to use the clients’ knowledge in order to offer value and, ultimately, better cost effectiveness. They will discover how to build an organization that is focused on the client, where everyone plays a role in serving current and future clients’ needs. They will have the opportunity to learn strategies a and best practices from business leaders, authors and mentors, such as Ranjay Gulati, Mauro Gullen, Michael Schrage y Robyn Bolton.